Everyday Specials
Campaign celebrating the ordinary — my MA project from Kunsthøgskolen in Oslo.
We tend to give a meaning to out-of-ordinary situations. Holidays, events, weekends are something we wait for, while everyday life passes by rather unnoticed. How can we practice seeing values in mundane and celebrate pleasures that dailiness offers?
I designed an proposal for animated social campaign that uses digital advertising stands. The project consisted of ten animated posters, each showing one moment from daily life, accompanied by three playful advices that help to appreciate the ordinary situation.
